Pinterest: The Dangers of Unrealistic Expectations

Ahh Pinterest, who doesn’t love it? We can pin to our hearts content on pretty much any topic we can think of, saving ideas, recipes and things we want to go back to later, so what’s the danger with it? Anyone can upload content onto Pinterest but what is pretty absent from Pinterest is enough information accompanying pins; where did it come from? Who is in the picture? What is the context? Now this isn’t always important – if you are just looking for pictures of cute little fluffy puppies for a pick-me-up then you can enjoy them just for what it is, but when it comes to weddings things get a little more complex.

Pinterest | Clarke and Wedgewood

Images: Pinterest

I worked on a research project in 2015 which focussed on bridal retailers and their use of social media, and their biggest bug bear? Our beloved Pinterest. I was quite taken aback not only by the answer, but the frequency of it, I assumed that Pinterest would be a real asset for a wedding supplier with the platform being the holy grail for inspiration-seekers. I delved a little deeper, and with more thorough interviews with said businesses I found that they all held the same issue with it: unrealistic expectations. Does this perhaps sound familiar?

There are so many TV programmes with weddings as a focus and we couldn’t be bigger fans, indulging in all things wedding is a favourite hobby of ours (naturally), but when these come from across the pond we need to start being a little more wary of what’s available here in the UK. One of the biggest problems that wedding suppliers have found is when they meet with clients for the first time and ask them what they are hoping for and they start bringing up photos they have found online, photos that haven’t been taken in this country. There are a lot of things that may exist in the US or even further afield that don’t exist here for one reason or another, or items which may be considerably more expensive here than in the States, resulting in clients who are left feeling upset and disappointed. This reflects (perhaps unfairly) poorly on the business, and if this business is small and independent like so many are in the wedding industry, could have devastating effects.

So what is the answer? Well, there’s no reason at all to not look at Pinterest, it’s a great resource to find what kind of style you want for your big day and you can find fantastic suppliers through it. Just keep in mind that the image you may be looking at with a caption ‘wedding inspo’ or ‘italian weddings’ may not be telling you that the product in question was a bespoke item which cost upwards of £20,000 and was sourced from a tiny luxury business in a remote part of France. An extreme example, but you can see the point we’re trying to put across here – Pinterest often lacks context so when you’re proposing specific things you want that you have found on Pinterest, if you don’t know where it’s come from or how much it cost it is very difficult for businesses to come up with that exact piece. Be open-minded, they may have a great alternative that fits the theme and style of your wedding that you hadn’t previously considered and they will work to your budget. Work with your suppliers, their whole business is based on helping you achieve your perfect big day so they will work hard to get you there, and the best part? They’re the ones who knows their sector of the industry inside and out, so their advice is worth it’s weight in gold.


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